Claim 5 Year Warranty
Save
£1,000
£1,000
Need a wall bracket? Click here to find the right one for you
Sony BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV - Aluminium Seamless Edge Bezel
The Sony XR-98X90LU is the ultimate home cinema TV for those who demand nothing but the best. With its colossal 98-inch display and state-of-the-art technology, this TV delivers an immersive viewing experience that will transport you right into the heart of your favourite movies, TV shows, and games.
One of the standout features of the Sony XR-98X90LU is its stunning 4K resolution, which delivers an incredible level of detail and clarity that will make you feel like you're right there in the action. Every frame is rendered with precision and vibrancy, so you can see every detail and experience the content like never before.
Another great feature of the Sony XR-98X90LU is its Smart TV functionality, which gives you access to a wide range of streaming services, catch-up TV, and more. Whether you want to watch your favourite shows on Netflix or Amazon Prime Video or catch up on the latest episodes of your favourite TV programmes, this TV has got you covered.
In terms of user experience, the Sony XR-98X90LU is incredibly easy to use and navigate. Its intuitive interface and streamlined remote control make it simple to adjust settings and switch between different apps and services, while its sleek and modern design will complement any home decor.
Overall, the Sony XR-98X90LU is the ultimate home cinema TV for those who demand the very best. Whether you're a movie buff, a gamer, or just someone who wants to experience content like never before, this TV is sure to exceed your expectations and deliver an unforgettable viewing experience that you'll never forget.
 4K Ultra HD | Android 10 OS |
| E Energy Rating | 120Hz Refresh Rate |
| H:1350mm x W:2199mm x D:465mm | Vertical Surround Engine |
| Cognitive Processor XR | XR 4K Upscaling |
Sony BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV - Aluminium Seamless Edge Bezel
The Sony XR-98X90LU is the ultimate home cinema TV for those who demand nothing but the best. With its colossal 98-inch display and state-of-the-art technology, this TV delivers an immersive viewing experience that will transport you right into the heart of your favourite movies, TV shows, and games.
One of the standout features of the Sony XR-98X90LU is its stunning 4K resolution, which delivers an incredible level of detail and clarity that will make you feel like you're right there in the action. Every frame is rendered with precision and vibrancy, so you can see every detail and experience the content like never before.
Another great feature of the Sony XR-98X90LU is its Smart TV functionality, which gives you access to a wide range of streaming services, catch-up TV, and more. Whether you want to watch your favourite shows on Netflix or Amazon Prime Video or catch up on the latest episodes of your favourite TV programmes, this TV has got you covered.
In terms of user experience, the Sony XR-98X90LU is incredibly easy to use and navigate. Its intuitive interface and streamlined remote control make it simple to adjust settings and switch between different apps and services, while its sleek and modern design will complement any home decor.
Overall, the Sony XR-98X90LU is the ultimate home cinema TV for those who demand the very best. Whether you're a movie buff, a gamer, or just someone who wants to experience content like never before, this TV is sure to exceed your expectations and deliver an unforgettable viewing experience that you'll never forget.
ALLM
Yes
Additional Features
Vertical Surround Engine
Also Known As
Sony XR-98X90LU 98" LED 4K TV
Amazon Alexa
Yes
Ambilight
No
Anti-Reflective Panel
No
Apple AirPlay2
Yes
Available Languages
71
Bixby
No
Brand
Sony
Digital Tuner
Freeview HD / Freesat HD
Distance Between Stand Feet
1536mm
Dolby Vision
Yes
Google Assistant
Yes
Google Play App
Yes
HDMI 1.0 Ports
-
HDMI 1.2 Ports
-
HDMI 1.3 Ports
-
HDMI 1.4 Ports
-
HDMI 2.0 Ports
2
HDMI 2.1 Ports
2
HDR
Yes
HDR Rating
G
Headphone Port
No
Hybrid Log Gamma
Yes
ITVX App
Yes
Input Lag ms
8.5
Interest Free Credit
Up to 24 Months
Model
XR98X90LU
Model Year
2023
NanoCell
No
OS
Google TV
Object Tracking Sound
N/A
One Connect
No
QD - OLED
No
Refresh Rate
120Hz
Remote Control
RMT-TX450E/RMF-TX810U
Screen Resolution
4K Ultra HD
Screen Size in cm
248
Screen Size in inches
98
Screen Type
LED
Smart TV
Yes
Sound Systems
2.0 channel
TV Bluetooth
Yes
TV Colour
Black
TV Dolby Atmos
Yes
TV Energy Efficiency Class
E
TV Tuner Type
DVB-T2/DVB-S2
Total HDMI Connections
4
USB Ports
2
VESA
600x400mm
VRR
Yes
Voice Search
Yes
Wall Mountable
Yes
Wi-Fi
Built-In
YouView
Yes
kWh HDR per 1000h
223
kWh SDR per 1000h
154
nVidia Sync
No
Gaming Mode
Yes
Guarantee Period
5 Years
Height with Stand (mm)
H:1350mm x W:2199mm x D:465mm
Height without Stand (mm)
H:1250mm x W:2199mm x D:85mm
Weight with Stand (kg)
68.9
Weight without Stand (kg)
67.2
All 4 App
Yes
Amazon Prime Video App
Yes
Apple TV App
Yes
BBC iPlayer App
Yes
Disney+ App
Yes
Freeview Play
No
My5 App
Yes
NOW TV App
Yes
NetFlix App
Yes
Spotify App
Yes
YouTube App
Yes
Guarantee
5 Years
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HTA3000 Dolby Atmos 250W Hi-Res Soundbar with Built In Sub
£599.00
Separate selling price:
£4,598.00
Save
£100.00
Bundle Price:
£4,498.00
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HTA8000 5.0.2ch Dolby Atmos Soundbar
£699.00
Separate selling price:
£4,698.00
Save
£200.00
Bundle Price:
£4,498.00
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HTA9000 7.0.2ch Dolby Atmos Soundbar
£999.00
Separate selling price:
£4,998.00
Save
£300.00
Bundle Price:
£4,698.00
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HT-A9M2 A Series BRAVIA Theatre Quad Surround Sound System
£1,999.00
Separate selling price:
£5,998.00
Save
£500.00
Bundle Price:
£5,498.00
Services
Delivery
-
Free
Goods will be delivered to a room of your choice.
A delivery window will be supplied via SMS (where a mobile phone number is provided) or email, prior to delivery.
Please let us know if there may be any accessibility issues, such as living up several flights of stairs or having restricted access to your property, as soon as possible after placing your order.
Please take care to inspect your product for any damages or shortages and reject the delivery if necessary.
Damages and shortages must be reported to us within 48 hours. Please find our full contact information here: https://www.hughes.co.uk/contact-us
Recycle your old TV
-
£25.00
TV recycling service (WEEE)
If available and selected at checkout we will take away your old TV following responsible WEEE practices.
Please ensure the TV to be taken away is not wall mounted and is fully disconnected prior to the crew's arrival.
Please note this service cannot be rebooked if the service cannot be carried out for any of the above reasons.
Sony BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
Only 2 left at this price!
Save £1,000
Was
£4,999.00
(10 Apr 24
-
14 Aug 24)
Interest Free Options Available at Checkout
Save on the following accessories when purchasing this TV. Simply add your chosen selection to basket alongside this TV, and use voucher code: SAVEWITHSONY
SONY HTAN7 Neck Band Speaker £70 OFF - SAVEWITHSONY
SONY HTAN7 Neck Band Speaker £70 OFF - SAVEWITHSONY
SONY SUWB1 Soundbar bracket £50 OFF - SAVEWITHSONY
SONY SUWL900 TV wall bracket £30 OFF- SAVEWITHSONY
Add peace of mind with Hughes Care
| Our Cover | No Cover | |
|---|---|---|
| Accidental damage cover starting today | ||
| Unlimited repairs with no excess or hidden costs | ||
| A brand new replacement if we can't fix it |
The main exclusions are: cosmetic and malicious damage, costs that you may incur due to your product being unusable, and installation and disposal charges for a replacement product.
Please read the Policy Terms & Conditions and Privacy Policy before continuing. By continuing you confirm you have read the Insurance Product Information Document and that this policy meets your demands and needs.
This insurance policy is designed to meet the demands and needs of those who wish to insure their electronic appliances and/or household goods against breakdown and accidental damage
Full details of the policy, including how to submit a complaint, can be found in the Terms & Conditions
Provided by Domestic and General Insurance PLC who are an insurer not an intermediary and who do not give recommendations or advice.
The price includes all applicable taxes.
Please read the Policy Terms & Conditions and Privacy Policy before continuing. By continuing you confirm you have read the Insurance Product Information Document and that this policy meets your demands and needs.
This insurance policy is designed to meet the demands and needs of those who wish to insure their electronic appliances and/or household goods against breakdown and accidental damage
Full details of the policy, including how to submit a complaint, can be found in the Terms & Conditions
Provided by Domestic and General Insurance PLC who are an insurer not an intermediary and who do not give recommendations or advice.
The price includes all applicable taxes.
Domestic and General is trusted by millions of customers to protect, repair and replace their appliances
Need a wall bracket? Click here to find the right one for you
Sony BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV - Aluminium Seamless Edge Bezel
The Sony XR-98X90LU is the ultimate home cinema TV for those who demand nothing but the best. With its colossal 98-inch display and state-of-the-art technology, this TV delivers an immersive viewing experience that will transport you right into the heart of your favourite movies, TV shows, and games.
One of the standout features of the Sony XR-98X90LU is its stunning 4K resolution, which delivers an incredible level of detail and clarity that will make you feel like you're right there in the action. Every frame is rendered with precision and vibrancy, so you can see every detail and experience the content like never before.
Another great feature of the Sony XR-98X90LU is its Smart TV functionality, which gives you access to a wide range of streaming services, catch-up TV, and more. Whether you want to watch your favourite shows on Netflix or Amazon Prime Video or catch up on the latest episodes of your favourite TV programmes, this TV has got you covered.
In terms of user experience, the Sony XR-98X90LU is incredibly easy to use and navigate. Its intuitive interface and streamlined remote control make it simple to adjust settings and switch between different apps and services, while its sleek and modern design will complement any home decor.
Overall, the Sony XR-98X90LU is the ultimate home cinema TV for those who demand the very best. Whether you're a movie buff, a gamer, or just someone who wants to experience content like never before, this TV is sure to exceed your expectations and deliver an unforgettable viewing experience that you'll never forget.
| 4K Ultra HD | Android 10 OS |
| E Energy Rating | 120Hz Refresh Rate |
| H:1350mm x W:2199mm x D:465mm | Vertical Surround Engine |
| Cognitive Processor XR | XR 4K Upscaling |
Sony BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV - Aluminium Seamless Edge Bezel
The Sony XR-98X90LU is the ultimate home cinema TV for those who demand nothing but the best. With its colossal 98-inch display and state-of-the-art technology, this TV delivers an immersive viewing experience that will transport you right into the heart of your favourite movies, TV shows, and games.
One of the standout features of the Sony XR-98X90LU is its stunning 4K resolution, which delivers an incredible level of detail and clarity that will make you feel like you're right there in the action. Every frame is rendered with precision and vibrancy, so you can see every detail and experience the content like never before.
Another great feature of the Sony XR-98X90LU is its Smart TV functionality, which gives you access to a wide range of streaming services, catch-up TV, and more. Whether you want to watch your favourite shows on Netflix or Amazon Prime Video or catch up on the latest episodes of your favourite TV programmes, this TV has got you covered.
In terms of user experience, the Sony XR-98X90LU is incredibly easy to use and navigate. Its intuitive interface and streamlined remote control make it simple to adjust settings and switch between different apps and services, while its sleek and modern design will complement any home decor.
Overall, the Sony XR-98X90LU is the ultimate home cinema TV for those who demand the very best. Whether you're a movie buff, a gamer, or just someone who wants to experience content like never before, this TV is sure to exceed your expectations and deliver an unforgettable viewing experience that you'll never forget.
ALLM
Yes
Additional Features
Vertical Surround Engine
Also Known As
Sony XR-98X90LU 98" LED 4K TV
Amazon Alexa
Yes
Ambilight
No
Anti-Reflective Panel
No
Apple AirPlay2
Yes
Available Languages
71
Bixby
No
Brand
Sony
Digital Tuner
Freeview HD / Freesat HD
Distance Between Stand Feet
1536mm
Dolby Vision
Yes
Google Assistant
Yes
Google Play App
Yes
HDMI 1.0 Ports
-
HDMI 1.2 Ports
-
HDMI 1.3 Ports
-
HDMI 1.4 Ports
-
HDMI 2.0 Ports
2
HDMI 2.1 Ports
2
HDR
Yes
HDR Rating
G
Headphone Port
No
Hybrid Log Gamma
Yes
ITVX App
Yes
Input Lag ms
8.5
Interest Free Credit
Up to 24 Months
Model
XR98X90LU
Model Year
2023
NanoCell
No
OS
Google TV
Object Tracking Sound
N/A
One Connect
No
QD - OLED
No
Refresh Rate
120Hz
Remote Control
RMT-TX450E/RMF-TX810U
Screen Resolution
4K Ultra HD
Screen Size in cm
248
Screen Size in inches
98
Screen Type
LED
Smart TV
Yes
Sound Systems
2.0 channel
TV Bluetooth
Yes
TV Colour
Black
TV Dolby Atmos
Yes
TV Energy Efficiency Class
E
TV Tuner Type
DVB-T2/DVB-S2
Total HDMI Connections
4
USB Ports
2
VESA
600x400mm
VRR
Yes
Voice Search
Yes
Wall Mountable
Yes
Wi-Fi
Built-In
YouView
Yes
kWh HDR per 1000h
223
kWh SDR per 1000h
154
nVidia Sync
No
Gaming Mode
Yes
Guarantee Period
5 Years
Height with Stand (mm)
H:1350mm x W:2199mm x D:465mm
Height without Stand (mm)
H:1250mm x W:2199mm x D:85mm
Weight with Stand (kg)
68.9
Weight without Stand (kg)
67.2
All 4 App
Yes
Amazon Prime Video App
Yes
Apple TV App
Yes
BBC iPlayer App
Yes
Disney+ App
Yes
Freeview Play
No
My5 App
Yes
NOW TV App
Yes
NetFlix App
Yes
Spotify App
Yes
YouTube App
Yes
Guarantee
5 Years
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HTA3000 Dolby Atmos 250W Hi-Res Soundbar with Built In Sub
£599.00
Separate selling price:
£4,598.00
Save
£100.00
Bundle Price:
£4,498.00
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HTA8000 5.0.2ch Dolby Atmos Soundbar
£699.00
Separate selling price:
£4,698.00
Save
£200.00
Bundle Price:
£4,498.00
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HTA9000 7.0.2ch Dolby Atmos Soundbar
£999.00
Separate selling price:
£4,998.00
Save
£300.00
Bundle Price:
£4,698.00
Sony
BRAVIA XR-98X90LU 98" Full Array LED 4K HDR Google TV
£3,999.00
+
Sony
HT-A9M2 A Series BRAVIA Theatre Quad Surround Sound System
£1,999.00
Separate selling price:
£5,998.00
Save
£500.00
Bundle Price:
£5,498.00
Services
Delivery
-
Free
Goods will be delivered to a room of your choice.
A delivery window will be supplied via SMS (where a mobile phone number is provided) or email, prior to delivery.
Please let us know if there may be any accessibility issues, such as living up several flights of stairs or having restricted access to your property, as soon as possible after placing your order.
Please take care to inspect your product for any damages or shortages and reject the delivery if necessary.
Damages and shortages must be reported to us within 48 hours. Please find our full contact information here: https://www.hughes.co.uk/contact-us
Recycle your old TV
-
£25.00
TV recycling service (WEEE)
If available and selected at checkout we will take away your old TV following responsible WEEE practices.
Please ensure the TV to be taken away is not wall mounted and is fully disconnected prior to the crew's arrival.
Please note this service cannot be rebooked if the service cannot be carried out for any of the above reasons.
Reasons to shop with us
Shop live and talk to our experts in-store via one way video call.
97% of people rate us great or excellent.
Free delivery on 1000s of products with flexible slots to suit you.
Our customers love us! We're rated excellent on Trustpilot.
We'll price match competitors so you'll always get the best deal.
