LG G54LW 77" 4K Ultra HD OLED 120Hz Smart TV - OLED77G54LW
- 4K Ultra HD
- a11 AI Processor 4K Gen2
- webOS 25
- AI Sound Pro
- Dolby Atmos
- Dolby Vision
4K Ultra HD:
Step into the future of entertainment with 4K Ultra HD! Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking.
a11 AI Processor 4K Gen2:
Experience groundbreaking picture quality with LGs a11 AI Processor 4K Gen2, the most powerful chip yet. Designed for ultra-smooth visuals, AI-enhanced upscaling, and dynamic HDR optimization, this processor ensures deeper blacks, brighter highlights, and stunningly lifelike detail. Dynamic Tone Mapping Pro intelligently adjusts every frame for precise colour accuracy and improved contrast, while AI-driven motion processing delivers fluid action for sports and gaming.
webOS 25:
Experience the future of smart TV with LG webOS 25, the latest evolution of LGs powerful TV platform. Designed for a smoother and more personalised experience, webOS 25 introduces AI-enhanced navigation, a refreshed Home Hub, and faster voice search, making it easier than ever to find and enjoy your favourite content. Additionally, multi-user profiles allow each household member to enjoy a customised home screen with tailored recommendations, content shortcuts, and app preferences. Improved smart home integration ensures effortless control over compatible IoT devices, creating a more connected living space.
AI Sound Pro:
Welcome to the next level of audio excellence with LG's AI Sound Pro technology! Elevate your listening experience to new heights with intelligent sound optimisation that adapts to your content in real-time. With AI Sound Pro, every movie, music track, or game comes to life with crystal-clear clarity and immersive surround sound. Say goodbye to flat audio and hello to dynamic, rich sound that fills the room. Whether you're enjoying a blockbuster movie night with friends or jamming out to your favourite tunes, AI Sound Pro ensures that every sound is perfectly balanced for maximum enjoyment. Plus, with its intuitive AI capabilities, this cutting-edge technology learns your preferences over time, delivering personalised audio tailored just for you. Experience the power of AI Sound Pro and take your audio experience to the next level. Upgrade your entertainment and immerse yourself in sound like never before with LG's innovative technology.
Dolby Atmos:
Dolby Atmos revolutionises audio experiences by creating a multidimensional sound environment, with sound moving around and above the listener, delivering an immersive and lifelike audio experience. Its ability to reproduce every sound with precision and clarity makes it highly desirable for those seeking unparalleled immersion and realism in their entertainment.
Dolby Vision:
Dolby Vision is an advanced HDR (High Dynamic Range) technology that enhances the visual experience by delivering stunning brightness, contrast, and colour accuracy. It ensures lifelike image reproduction, enriching content with vivid details and depth. This feature is highly desirable for those seeking immersive viewing experiences with unparalleled picture quality and realism.
G-Sync:
The G-Sync feature, developed by NVIDIA, synchronises the refresh rate of a display with the frame rate of compatible graphics cards, eliminating screen tearing and stuttering for smoother gameplay. This technology ensures a more immersive gaming experience with reduced input lag, making it highly desirable for gamers seeking optimal performance and visual fidelity.
HDR Expression Enhancer:
Take full control of your HDR viewing with LGs HDR Expression Enhancer, a feature designed to let you fine-tune brightness and detail to match your personal preferences. Whether you prefer vivid highlights for maximum impact or enhanced detail in bright scenes, this innovative technology adjusts tone mapping dynamically to deliver the best possible picture.
AI Brightness Control:
LGs AI Brightness Control revolutionizes the way you experience TV by automatically adjusting screen brightness to match your surroundings. Using an advanced light sensor, this intelligent feature fine-tunes HDR tone mapping to ensure crystal-clear visuals, deeper contrasts, and vibrant coloursday or night. Experience next-level picture perfection with LG AI Brightness Controlbecause your TV should adapt to you.
Freeview Play:
Enjoy the ultimate television viewing experience with Freeview Play, the all-in-one solution that seamlessly combines catch-up, on-demand services, and live television in a single, convenient platformall without any monthly costs. With Freeview Play, you have instant access to a vast array of content, including your favourite shows, movies, and live broadcasts, ensuring you never miss a moment of entertainment.
Works with ALEXA:
Elevate your home entertainment experience with televisions that seamlessly integrate with Amazon Alexa. With the power to control your TV using simple voice commands, whether you're adjusting the volume, changing channels, or launching your favourite streaming apps, Alexa makes it all effortless. Enjoy hands-free convenience as you navigate through your entertainment options with ease. With this integration, your television becomes an integral part of your smart home ecosystem, allowing you to create customised routines and commands to streamline your daily routines.
Google Assistant:
Transform your viewing experience with the power of Hands-Free Google Assistant on your Google TV. With this innovative feature, your television becomes more than just a screenit becomes a smart and intuitive hub for your home. Seamlessly control your TV, access your favourite content, and manage your smart home devices using just your voice. Whether you're adjusting the volume, searching for a specific show, or even dimming the lights, Hands-Free Google Assistant on Google TV makes it all effortless and convenient.
Finance options available at checkout
Delivery not available
Collection not available
| Our Cover | No Cover | |
|---|---|---|
| Accidental damage cover starting today | ||
| Unlimited repairs with no excess or hidden costs | ||
| A brand new replacement if we can't fix it |
Please read the Policy Terms & Conditions and Privacy Policy before continuing. By continuing you confirm you have read the Insurance Product Information Document and that this policy meets your demands and needs.
This insurance policy is designed to meet the demands and needs of those who wish to insure their electronic appliances and/or household goods against breakdown and accidental damage
Full details of the policy, including how to submit a complaint, can be found in the Terms & Conditions
Provided by Domestic and General Insurance PLC who are an insurer not an intermediary and who do not give recommendations or advice.
The price includes all applicable taxes.
- 4K Ultra HD
- a11 AI Processor 4K Gen2
- webOS 25
- AI Sound Pro
- Dolby Atmos
- Dolby Vision
4K Ultra HD:
Step into the future of entertainment with 4K Ultra HD! Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking.
a11 AI Processor 4K Gen2:
Experience groundbreaking picture quality with LGs a11 AI Processor 4K Gen2, the most powerful chip yet. Designed for ultra-smooth visuals, AI-enhanced upscaling, and dynamic HDR optimization, this processor ensures deeper blacks, brighter highlights, and stunningly lifelike detail. Dynamic Tone Mapping Pro intelligently adjusts every frame for precise colour accuracy and improved contrast, while AI-driven motion processing delivers fluid action for sports and gaming.
webOS 25:
Experience the future of smart TV with LG webOS 25, the latest evolution of LGs powerful TV platform. Designed for a smoother and more personalised experience, webOS 25 introduces AI-enhanced navigation, a refreshed Home Hub, and faster voice search, making it easier than ever to find and enjoy your favourite content. Additionally, multi-user profiles allow each household member to enjoy a customised home screen with tailored recommendations, content shortcuts, and app preferences. Improved smart home integration ensures effortless control over compatible IoT devices, creating a more connected living space.
AI Sound Pro:
Welcome to the next level of audio excellence with LG's AI Sound Pro technology! Elevate your listening experience to new heights with intelligent sound optimisation that adapts to your content in real-time. With AI Sound Pro, every movie, music track, or game comes to life with crystal-clear clarity and immersive surround sound. Say goodbye to flat audio and hello to dynamic, rich sound that fills the room. Whether you're enjoying a blockbuster movie night with friends or jamming out to your favourite tunes, AI Sound Pro ensures that every sound is perfectly balanced for maximum enjoyment. Plus, with its intuitive AI capabilities, this cutting-edge technology learns your preferences over time, delivering personalised audio tailored just for you. Experience the power of AI Sound Pro and take your audio experience to the next level. Upgrade your entertainment and immerse yourself in sound like never before with LG's innovative technology.
Dolby Atmos:
Dolby Atmos revolutionises audio experiences by creating a multidimensional sound environment, with sound moving around and above the listener, delivering an immersive and lifelike audio experience. Its ability to reproduce every sound with precision and clarity makes it highly desirable for those seeking unparalleled immersion and realism in their entertainment.
Dolby Vision:
Dolby Vision is an advanced HDR (High Dynamic Range) technology that enhances the visual experience by delivering stunning brightness, contrast, and colour accuracy. It ensures lifelike image reproduction, enriching content with vivid details and depth. This feature is highly desirable for those seeking immersive viewing experiences with unparalleled picture quality and realism.
G-Sync:
The G-Sync feature, developed by NVIDIA, synchronises the refresh rate of a display with the frame rate of compatible graphics cards, eliminating screen tearing and stuttering for smoother gameplay. This technology ensures a more immersive gaming experience with reduced input lag, making it highly desirable for gamers seeking optimal performance and visual fidelity.
HDR Expression Enhancer:
Take full control of your HDR viewing with LGs HDR Expression Enhancer, a feature designed to let you fine-tune brightness and detail to match your personal preferences. Whether you prefer vivid highlights for maximum impact or enhanced detail in bright scenes, this innovative technology adjusts tone mapping dynamically to deliver the best possible picture.
AI Brightness Control:
LGs AI Brightness Control revolutionizes the way you experience TV by automatically adjusting screen brightness to match your surroundings. Using an advanced light sensor, this intelligent feature fine-tunes HDR tone mapping to ensure crystal-clear visuals, deeper contrasts, and vibrant coloursday or night. Experience next-level picture perfection with LG AI Brightness Controlbecause your TV should adapt to you.
Freeview Play:
Enjoy the ultimate television viewing experience with Freeview Play, the all-in-one solution that seamlessly combines catch-up, on-demand services, and live television in a single, convenient platformall without any monthly costs. With Freeview Play, you have instant access to a vast array of content, including your favourite shows, movies, and live broadcasts, ensuring you never miss a moment of entertainment.
Works with ALEXA:
Elevate your home entertainment experience with televisions that seamlessly integrate with Amazon Alexa. With the power to control your TV using simple voice commands, whether you're adjusting the volume, changing channels, or launching your favourite streaming apps, Alexa makes it all effortless. Enjoy hands-free convenience as you navigate through your entertainment options with ease. With this integration, your television becomes an integral part of your smart home ecosystem, allowing you to create customised routines and commands to streamline your daily routines.
Google Assistant:
Transform your viewing experience with the power of Hands-Free Google Assistant on your Google TV. With this innovative feature, your television becomes more than just a screenit becomes a smart and intuitive hub for your home. Seamlessly control your TV, access your favourite content, and manage your smart home devices using just your voice. Whether you're adjusting the volume, searching for a specific show, or even dimming the lights, Hands-Free Google Assistant on Google TV makes it all effortless and convenient.
