LG C54LA 48" 4K HDR Smart webOS TV with AI Concierge - OLED48C54LA
- 4K Ultra HD
- OLED Screen
- a11 AI Processor 4K Gen2
- AI Concierge
- AI Emotional Remastering
- HDR Expression Enhancer
4K Ultra HD:
Step into the future of entertainment with 4K Ultra HD! Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking.
OLED Screen:
OLED TV screen technology represents a revolutionary advancement in display quality, offering viewers an unparalleled visual experience. OLED, or Organic Light Emitting Diode, technology enables each pixel to emit its own light, resulting in deep blacks, vibrant colours, and exceptional contrast ratios. Unlike traditional LCD screens that require backlighting, OLED screens can turn off individual pixels completely, delivering perfect blacks and a more immersive viewing experience.
a11 AI Processor 4K Gen2:
Experience groundbreaking picture quality with LGs a11 AI Processor 4K Gen2, the most powerful chip yet. Designed for ultra-smooth visuals, AI-enhanced upscaling, and dynamic HDR optimization, this processor ensures deeper blacks, brighter highlights, and stunningly lifelike detail. Dynamic Tone Mapping Pro intelligently adjusts every frame for precise colour accuracy and improved contrast, while AI-driven motion processing delivers fluid action for sports and gaming.
AI Concierge:
LGs AI Concierge transforms the way you experience entertainment by delivering personalized recommendations and smart content suggestions based on your viewing habits. With advanced AI-driven search and a dedicated AI button on the Magic Remote, finding your favourite shows, movies, or apps has never been easier. Whether youre browsing for something new or revisiting past favourites, AI Concierge intelligently curates content, ensuring a seamless and intuitive TV experience.
AI Emotional Remastering:
LGs AI Emotional Remastering takes your viewing experience to a whole new level by enhancing the emotional depth and visual impact of every scene. Using advanced AI-powered analysis, this feature fine-tunes colour balance, contrast, and visual expression to align with the content creators original intent. AI Emotional Remastering ensures every frame conveys the right mood and atmosphere. Immerse yourself in cinema-quality visuals with LGs intelligent picture enhancement, designed to bring deeper emotion and realism to your screen.
HDR Expression Enhancer:
Take full control of your HDR viewing with LGs HDR Expression Enhancer, a feature designed to let you fine-tune brightness and detail to match your personal preferences. Whether you prefer vivid highlights for maximum impact or enhanced detail in bright scenes, this innovative technology adjusts tone mapping dynamically to deliver the best possible picture.
OLED Motion:
LG OLED Motion, a cutting-edge feature designed to eliminate blur and enhance fast-moving scenes. Whether you're watching sports, action-packed movies, or gaming at high frame rates, OLED Motion uses advanced Black Frame Insertion (BFI) to deliver razor-sharp visuals with smooth motion clarity. With customisable settings, you can fine-tune your TVs motion handling for the perfect balance of fluidity and natural picture quality.
G-Sync:
The G-Sync feature, developed by NVIDIA, synchronises the refresh rate of a display with the frame rate of compatible graphics cards, eliminating screen tearing and stuttering for smoother gameplay. This technology ensures a more immersive gaming experience with reduced input lag, making it highly desirable for gamers seeking optimal performance and visual fidelity.
Variable Refresh Rate:
Experience smoother, tear-free gaming and video playback with Variable Refresh Rate (VRR), a game-changing feature that dynamically adjusts the refresh rate of your display to match the frame rate of your content. Say goodbye to screen tearing and stuttering, as VRR ensures that every frame is displayed with flawless precision, delivering a seamless and immersive viewing experience. Whether you're gaming on the latest console, streaming high-definition video, or enjoying fast-paced action sequences, VRR optimises your display's performance for unparalleled smoothness and responsiveness. Elevate your entertainment experience with VRR the key to unlocking fluid and tear-free visuals.
Game Optimiser & ALLM:
Maximise your gaming experience effortlessly with the Game Optimiser, allowing you to fine-tune settings for optimal performance. Additionally, benefit from Auto Low Latency Mode (ALLM), which automatically activates the best game mode when you power up your console, ensuring the most responsive gameplay every time.
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| Accidental damage cover starting today | ||
| Unlimited repairs with no excess or hidden costs | ||
| A brand new replacement if we can't fix it |
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This insurance policy is designed to meet the demands and needs of those who wish to insure their electronic appliances and/or household goods against breakdown and accidental damage
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Provided by Domestic and General Insurance PLC who are an insurer not an intermediary and who do not give recommendations or advice.
The price includes all applicable taxes.
- 4K Ultra HD
- OLED Screen
- a11 AI Processor 4K Gen2
- AI Concierge
- AI Emotional Remastering
- HDR Expression Enhancer
4K Ultra HD:
Step into the future of entertainment with 4K Ultra HD! Offering four times the resolution of traditional HD, this cutting-edge technology brings your favourite content to life with remarkable clarity and detail. From blockbuster movies to immersive gaming experiences, 4K Ultra HD delivers stunning visuals that will captivate your senses. Say goodbye to blurry images and hello to crystal-clear picture quality that's truly breathtaking.
OLED Screen:
OLED TV screen technology represents a revolutionary advancement in display quality, offering viewers an unparalleled visual experience. OLED, or Organic Light Emitting Diode, technology enables each pixel to emit its own light, resulting in deep blacks, vibrant colours, and exceptional contrast ratios. Unlike traditional LCD screens that require backlighting, OLED screens can turn off individual pixels completely, delivering perfect blacks and a more immersive viewing experience.
a11 AI Processor 4K Gen2:
Experience groundbreaking picture quality with LGs a11 AI Processor 4K Gen2, the most powerful chip yet. Designed for ultra-smooth visuals, AI-enhanced upscaling, and dynamic HDR optimization, this processor ensures deeper blacks, brighter highlights, and stunningly lifelike detail. Dynamic Tone Mapping Pro intelligently adjusts every frame for precise colour accuracy and improved contrast, while AI-driven motion processing delivers fluid action for sports and gaming.
AI Concierge:
LGs AI Concierge transforms the way you experience entertainment by delivering personalized recommendations and smart content suggestions based on your viewing habits. With advanced AI-driven search and a dedicated AI button on the Magic Remote, finding your favourite shows, movies, or apps has never been easier. Whether youre browsing for something new or revisiting past favourites, AI Concierge intelligently curates content, ensuring a seamless and intuitive TV experience.
AI Emotional Remastering:
LGs AI Emotional Remastering takes your viewing experience to a whole new level by enhancing the emotional depth and visual impact of every scene. Using advanced AI-powered analysis, this feature fine-tunes colour balance, contrast, and visual expression to align with the content creators original intent. AI Emotional Remastering ensures every frame conveys the right mood and atmosphere. Immerse yourself in cinema-quality visuals with LGs intelligent picture enhancement, designed to bring deeper emotion and realism to your screen.
HDR Expression Enhancer:
Take full control of your HDR viewing with LGs HDR Expression Enhancer, a feature designed to let you fine-tune brightness and detail to match your personal preferences. Whether you prefer vivid highlights for maximum impact or enhanced detail in bright scenes, this innovative technology adjusts tone mapping dynamically to deliver the best possible picture.
OLED Motion:
LG OLED Motion, a cutting-edge feature designed to eliminate blur and enhance fast-moving scenes. Whether you're watching sports, action-packed movies, or gaming at high frame rates, OLED Motion uses advanced Black Frame Insertion (BFI) to deliver razor-sharp visuals with smooth motion clarity. With customisable settings, you can fine-tune your TVs motion handling for the perfect balance of fluidity and natural picture quality.
G-Sync:
The G-Sync feature, developed by NVIDIA, synchronises the refresh rate of a display with the frame rate of compatible graphics cards, eliminating screen tearing and stuttering for smoother gameplay. This technology ensures a more immersive gaming experience with reduced input lag, making it highly desirable for gamers seeking optimal performance and visual fidelity.
Variable Refresh Rate:
Experience smoother, tear-free gaming and video playback with Variable Refresh Rate (VRR), a game-changing feature that dynamically adjusts the refresh rate of your display to match the frame rate of your content. Say goodbye to screen tearing and stuttering, as VRR ensures that every frame is displayed with flawless precision, delivering a seamless and immersive viewing experience. Whether you're gaming on the latest console, streaming high-definition video, or enjoying fast-paced action sequences, VRR optimises your display's performance for unparalleled smoothness and responsiveness. Elevate your entertainment experience with VRR the key to unlocking fluid and tear-free visuals.
Game Optimiser & ALLM:
Maximise your gaming experience effortlessly with the Game Optimiser, allowing you to fine-tune settings for optimal performance. Additionally, benefit from Auto Low Latency Mode (ALLM), which automatically activates the best game mode when you power up your console, ensuring the most responsive gameplay every time.
