Consumers are not taking full advantage of the capabilities of their smart TVs, according to data from analyst GfK released ahead of next week’s Intellect Consumer Electronics Conference (June 12 – 200 Aldersgate, St Paul’s, London, EC1A 4HD).
GfK consumer research showed that many smart TVs are still not being connected to the internet on a regular basis, with the 3D option, now featured in more than one million TVs a year, being similarly ignored by many people.
With the growth in internet connectivity extending across a wide variety of consumer electronics markets, smart TV now represents around a quarter of TV sales (25 per cent) – up from 15 per cent year-on-year (12 months ending April 2013).
Frans Lijnkamp, director of tech for consumer at Intellect, said: “This research is good news for the consumer tech market. It shows the market is moving with innovation as consumers are adopting smart TV technology. But it is clear that while consumers have a clear appetite for new technology, they are not always taking full advantage of the potential of these products. As the market grows and innovates, the challenge remains to educate and encourage consumers to get the most from the technology.”
He added: “The Intellect Consumer Electronics Conference will explore the future of TV and address the impact of the transformation of the TV landscape changing into a new multi-media hybrid experience.”
